Imabari Towel LAB / Imabari Towel Main Store

Imabari towels are a "regional brand" that produces towels full of quality and warmth, backed by the reliable technology and experience that has been cultivated in Imabari, Japan's largest production area and a city that boasts high quality. The logo mark given by the Imabari Towel Industrial Association, which brings together Imabari manufacturers, guarantees that the towels are high-quality towels that have passed their own quality standards. The Imabari Towel Main Store sells only Imabari towel brand products. It is one of the largest stores in Japan, with over 20,000 items in about 400 varieties. The store also houses the Imabari Towel LAB, where you can experience the high absorbency of Imabari towels and experience towel looms.